Blue Rabbit Review 2026: Features, Pricing, Pros & Cons

Blue Rabbit is a veterinary online pharmacy and home-delivery platform from Wedgewood, built to integrate with your practice management system (PIMS) and run your pharmacy and prescribing in one place. Practices get access to major commercial pharmaceuticals, diets, and supplements, plus Wedgewood's compounding formulary of more than 46,000 medications, so you can prescribe everything from branded products to custom compounds in a single workflow. The platform reads and writes back to your PIMS to sync client and patient data, which cuts double entry and reduces errors. For pet owners it provides a clinic-branded portal with AutoShip refills, instant rebates, order tracking, free shipping, and guaranteed product pricing, so the experience feels like modern e-commerce for vet meds. There is also a mobile prescribing and pharmacy option for equine practitioners, with direct-to-barn delivery. Blue Rabbit's pitch to practices is financial as much as operational: lower pharmacy fees, less staff busywork, and a home-delivery revenue stream that helps offset lost retail sales to big online retailers. It came together through Wedgewood's 2023 merger with Blue Rabbit, pairing an established compounding pharmacy with a modern technology platform.