Blue Rabbit Review 2025: Features, Pricing, Pros & Cons

Blue Rabbit is Wedgewood’s modern, PIMS‑integrated online pharmacy and home‑delivery platform designed to elevate how veterinary practices handle prescriptions and client service. Veterinarians get streamlined access to all major commercial pharmaceuticals, diets, and supplements, plus Wedgewood’s vast compounding formulary of over 46,000 medications. That means practices can prescribe everything from branded products to custom formulations, all within a unified system. One of Blue Rabbit’s core strengths lies in its integration with practice information management systems (PIMS), which automatically syncs client and patient data. This read‑and‑write‑back functionality eliminates redundant data entry, reduces errors, and gives practice staff back valuable time. Features like AutoShip tools, order‑tracking emails, instant rebates, competitive pricing, and a user‑friendly client portal make the experience feel akin to modern e‑commerce—think “online shopping but for vet meds”. For pet owners, Blue Rabbit delivers a slick, intuitive dashboard branded to your clinic with your logo and colors, letting them manage refills and delivery preferences with ease. For veterinary teams, the platform cuts workflow friction and enhances efficiency, helping practices reduce inventory hassles and raise profitability. The platform also offers specialized support for equine practitioners—a mobile prescription and pharmacy system with direct‑to‑barn delivery, built to serve vets on the go. Behind it all is Wedgewood’s legacy of trusted, compounding pharmacy services, boosted through their 2023 merger with Blue Rabbit to deliver a next‑gen, tech‑driven solution that scales from companion pets to wildlife, equine and exotic animal care.