Who can submit a listing
- Any SaaS vendor serving the veterinary market may submit a product.
- Consultants, resellers, or third party agents should have written permission from the software vendor before submitting.
- Open source or free tools are welcome if they are actively supported.
What to include in your listing
Required fields keep listings consistent across the marketplace. Optional items help buyers evaluate faster.
- Product name and Company name.
- Website URL that is live and accessible.
- Primary category, for example Practice Management, Telemedicine, AI Scribe.
- Contact information for a primary vendor representative.
- A hero image that is 1200px x 630px.
- A short description under 160 characters.
- A factual product description under 300 words.
Optional but encouraged
- Product logos and 3 screenshots, PNG, WEBP or JPG preferred.
- Product video file, ideally MP4, 200MB max and 4 minutes or less. See demo video guidelines below.
- Public pricing page or sample packages.
- Documentation links, security overview, API docs, support center.
Style and content requirements
- Write in clear, professional, plain language.
- Avoid exaggerated marketing claims such as best ever or world changing.
- Back performance or financial claims with data whenever possible.
- Do not include competitor comparisons or negative language.
No CTAs, URLs, or social callouts in listing fields
To keep listings clear, comparable, and vendor neutral, the fields below must be factual and descriptive, not promotional.
Where these restrictions apply
- Product name
- Product headline
- Product description
- Pricing information
- Feature lists
No calls to action (CTAs) in listing content
- Do not include prompts like “Book a demo”, “Schedule a call”, “Request pricing”, “Try it free”, “Sign up now”, “Contact sales”, or “Learn more”.
- Use these fields to clearly describe what the product is, what it does, and how it helps veterinary hospitals.
- All listings include a button that links to the website URL you provide, so CTAs are redundant here.
- Compliant examples: “AI scribe for SOAP notes and visit summaries”, “Pricing is based on locations and users”, “Includes appointment reminders, two-way texting, and templates”.
No website callouts, URLs, or social media pages or handles
- Do not include full URLs (for example, www.vendor.com or https://...), or “Visit our website” style callouts.
- Do not include social handles or social links (for example, “Follow us on LinkedIn”, “@Vendor”, “instagram.com/...”, “LinkedIn: Vendor”).
- Use the dedicated link fields in the vendor dashboard for website and social links (where applicable).
Enforcement
- Listings that include CTAs, URLs, or social callouts in the restricted fields may be returned for edits, edited for compliance, or rejected until updated.
Demo video guidelines
A good product video helps buyers understand how the software works in real use. It should feel like a clear walkthrough, not a commercial.
What a strong product video should show
- Show the product interface and real workflows buyers would care about, such as scheduling, records, communication, reporting, or AI-assisted tasks.
- Use plain narration, captions, or short callouts that explain what the viewer is seeing.
- Keep the focus on how the product works, what problems it solves, and what a clinic user can expect day to day.
- Aim for a concise walkthrough. Even though the cap is 4 minutes, shorter videos are usually more effective.
Technical requirements
- Submit the actual video file. We do not accept YouTube, Vimeo, Loom, Wistia, or other hosted links that take visitors off VetSoftwareHub.
- Format: MP4 is preferred because it is the most reliable for on-site playback.
- Length: 4 minutes maximum.
- File size: 200MB maximum.
- If you plan to include a custom thumbnail, keep it clean, product-relevant, and consistent with the image guidelines on this page.
Prohibited content in videos
- Heavy sales pitches, hype reels, or ad-style videos that say very little about how the product actually works.
- Promotions, discount language, countdowns, or aggressive calls to action such as "Book now" or "Limited time offer."
- Slides packed with feature lists, dense paragraphs, or text-heavy marketing claims.
- Misleading demonstrations, mocked-up workflows presented as live functionality, or claims the product cannot support.
- Copyrighted music, footage, logos, UI, or other assets the submitter does not have the legal right to use.
- Pornographic, sexually explicit, or otherwise inappropriate content.
- Trademarked content that the submitter is not authorized to display.
Current submission workflow
- Video is not currently part of the initial self-serve listing form.
- If you want to include a product video now, submit your listing first and then send the video file during review or in reply to the review email.
- Please send the file itself. Do not send a hosted video link as a substitute.
Why This Matters
Buyers use product videos to decide whether a tool is worth a closer look. The most helpful videos are honest, easy to follow, and grounded in the actual product. Keeping them short, file-based, and product-focused makes the experience better for buyers and fairer for vendors.
Hero image guidelines
Your product’s hero image is often the first impression veterinary professionals will have of your software on VetSoftwareHub. To ensure consistency, professionalism, and a positive user experience, all hero images must follow these standards:
Keep Words to a Minimum
- Hero images should be primarily visual in nature, with very limited text.
- Acceptable use of words includes your product name or a short tagline (5–7 words maximum).
- Images that are filled with sales pitches, feature lists, discount offers, or marketing copy will not be permitted.
Focus on Visual Appeal
- Use clean, professional, and eye-catching visuals that reflect your brand and product
- Stock photos, screenshots, or illustrations are welcome, provided they are high-quality and free of excessive text overlays.
- Visuals should enhance understanding of your product, not overwhelm the viewer.
Technical Requirements
- Size: Images must be 1200px x 630px.
- Format: JPG, JPEG, PNG, or WEBP (all images will be converted to WEBP to optimize performance).
- Size: Maximum of 30MB.
- Safe area: A 63px bleed exists around the edge of the image that may be cut off in certain circumstances (such as transitions or hover states). Keep important content well inside this margin.
Prohibited Content in Hero Images
- Word-heavy designs, including slides or banners copied directly from sales decks.
- Promotions or discounts, such as “50% Off This Month” or “Sign Up Now.”
- Bulleted feature lists or detailed marketing messages.
- Any design that looks more like an advertisement than a product introduction or brand representation.
- Pornographic, sexually explicit, or otherwise inappropriate imagery.
- Images the submitter does not have the legal right to use, including copyrighted or stock images without a proper license.
- Trademarked content (such as logos, mascots, or brand marks) that the submitter is not authorized to display.
Why This Matters
Veterinary professionals come to VetSoftwareHub to discover, evaluate, and compare software in a clear and unbiased environment. Word-heavy or inappropriate hero images distract from the goal of the marketplace and reduce trust. By keeping hero images visually appealing, properly formatted, and minimally worded, we ensure every product listing is presented fairly and consistently.
Review and approval process
- Our editorial team checks accuracy, clarity, and category fit.
- Minor edits may be made for consistency and readability.
- If clarification or assets are needed, we will contact you directly.
- Most listings are reviewed and published within 1 to 3 business days.
Updates and edits
- To submit a new product for listing, use the self-serve form at /list-software.
- For updates to an existing listing, contact VetSoftwareHub after the listing is live or after you receive a review email.
- Updates must be factual and align with these guidelines.
- Major changes such as rebranding or acquisitions may trigger a new review.
Sponsorships and visibility boosts
- Standard listings are free.
- Optional sponsored placements provide extra visibility in categories and newsletters.
- Sponsored placements are always clearly labeled.
Reviews and feedback
- Reviews are collected from sites like Capterra and G2 and run through an algorithm to smoothly average scores.
- Verified buyers may submit reviews of listed products. (coming soon)
- We moderate for tone, relevance, and authenticity.
- Vendors may reply publicly to reviews to provide clarification or context.
Privacy and data use
- We collect vendor contact information for communication about listings only.
- We do not sell vendor or buyer contact information.
- See our privacy policy for full details.
Removal of listings
- Listings may be removed if they contain inaccurate or misleading information.
- Listings may be removed if they violate these guidelines.
- Listings may be removed if a product is no longer actively supported.
- VetSoftwareHub reserves the right to remove any listing at our discretion.
Need help after you submit?
Start with the self-serve submission form for new listings. Use vendor support if you need help later with edits, assets, or sponsorship options.