Listing guidelines

Use a direct listing URL

• Submit a direct link to the software or service being listed, not a general company homepage unless that page clearly describes the offering.
• Do not use demo request forms, contact forms, lead capture pages, or generic marketing pages as the primary listing URL.
• The destination page should clearly match the listing name and description shown on VetSoftwareHub.

US English required

• The listing website must be available in US English.
• Most of our audience is in North America. Practice teams need to evaluate offerings in clear, professional US English.
• Sites that are only available in other languages, or that require visitors to choose a non-English locale to understand the offering, may not be approved until a US English version is available.

Production site only

• The URL must point to a live production site that is publicly accessible.
• URLs containing terms such as beta, test, temp, staging, dev, preview, or similar non-production markers may disqualify the listing.
• Broken pages, placeholder pages, password-protected pages, or under-construction pages are not acceptable as listing URLs.

Keep the page stable after approval

• If the approved URL later redirects to a different destination, the listing may be temporarily delisted while we review the new page.
• If the redirected or replacement page no longer reflects the original listing, we may request updates or remove the listing until it is corrected.
• Major changes to branding, positioning, or destination pages should be submitted through your vendor dashboard when you manage the listing, or emailed to vendors@vetsoftwarehub.com if you do not yet have access.

What makes a strong listing URL

• The page should explain what the software or service does in plain language.
• Helpful supporting information includes screenshots, feature or service overviews, pricing information, integrations (for software), documentation, or clear next steps for learning more.
• Use a clean, trustworthy URL path that makes sense for the listing and avoids unnecessary tracking or campaign-specific parameters.

What the description should do

• Explain what the software or service does in plain language.
• Describe the practice types, hospital settings, or teams the offering is built for.
• For software: call out workflows such as scheduling, records, invoicing, communication, reporting, inventory, or AI-assisted documentation.
• For services: describe the type of work delivered, typical engagements, and who on the practice team would use or benefit from it.
• Use a neutral, factual tone that helps buyers evaluate fit.

What to leave out

• Do not include pricing, setup fees, discounts, contract terms, free trial details, or "contact us for pricing" language.
• Do not turn the description into a sales pitch, slogan, or ad.
• Do not use unsupported superlatives such as "best," "leading," or "most advanced."
• Do not add calls to action such as "book a demo" or "schedule a call."

Where pricing belongs

• Keep all pricing information in the separate pricing section of your listing.
• If pricing appears in the listing description, the submission or edit may be returned for revision before approval.

Where these restrictions apply

• Product name
• Product headline
• Product description
• Pricing information
• Feature lists

No calls to action (CTAs) in listing content

• Do not include prompts like “Book a demo”, “Schedule a call”, “Request pricing”, “Try it free”, “Sign up now”, “Contact sales”, or “Learn more”.
• Use these fields to clearly describe what the product is, what it does, and how it helps veterinary hospitals.
• All listings include a button that links to the website URL you provide, so CTAs are redundant here.
• Compliant examples: “AI scribe for SOAP notes and visit summaries”, “Pricing is based on locations and users”, “Includes appointment reminders, two-way texting, and templates”.

No website callouts, URLs, or social media pages or handles

• Do not include full URLs (for example, www.vendor.com or https://...), or “Visit our website” style callouts.
• Do not include social handles or social links (for example, “Follow us on LinkedIn”, “@Vendor”, “instagram.com/...”, “LinkedIn: Vendor”).
• Use the dedicated link fields in the vendor dashboard for website and social links (where applicable).

Enforcement

• Listings that include CTAs, URLs, or social callouts in the restricted fields may be returned for edits, edited for compliance, or rejected until updated.

What a strong product video should show

• Show the product interface and real workflows buyers would care about, such as scheduling, records, communication, reporting, or AI-assisted tasks.
• Use plain narration, captions, or short callouts that explain what the viewer is seeing.
• Keep the focus on how the product works, what problems it solves, and what a clinic user can expect day to day.
• Aim for a concise walkthrough. Even though the cap is 4 minutes, shorter videos are usually more effective.

Technical requirements

• Submit the actual video file. We do not accept YouTube, Vimeo, Loom, Wistia, or other hosted links that take visitors off VetSoftwareHub.
• Format: MP4 is preferred because it is the most reliable for on-site playback.
• Length: 4 minutes maximum.
• File size: 200MB maximum.
• If you plan to include a custom thumbnail, keep it clean, product-relevant, and consistent with the image guidelines on this page.

Prohibited content in videos

• Heavy sales pitches, hype reels, or ad-style videos that say very little about how the product actually works.
• Promotions, discount language, countdowns, or aggressive calls to action such as "Book now" or "Limited time offer."
• Slides packed with feature lists, dense paragraphs, or text-heavy marketing claims.
• Misleading demonstrations, mocked-up workflows presented as live functionality, or claims the product cannot support.
• Copyrighted music, footage, logos, UI, or other assets the submitter does not have the legal right to use.
• Pornographic, sexually explicit, or otherwise inappropriate content.
• Trademarked content that the submitter is not authorized to display.

How to upload your video

• Open your listing editor and go to the Images & Video tab.
• Upload the video file directly. YouTube, Vimeo, Loom, Wistia, and other hosted links are not supported.
• Optionally add a cover image so buyers see a custom thumbnail before the video plays.
• Use Preview Listing to confirm the video looks right before submitting for review.

Preferred logo format

• Submit a square logo.
• Use a white or transparent background so the logo displays cleanly across cards, search results, and listing pages.
• PNG or SVG is preferred. WEBP or JPG is acceptable if the logo remains crisp and readable.

Technical requirements

• Upload an image file under 5MB.
• Avoid tiny source files, stretched exports, or logos with excessive empty space around the mark.
• Uploaded logos are resized to 400 x 400, and a 50 pixel gutter is added to all sides for consistent spacing on the site.

Content and rights requirements

• Use your official product or company logo, not a promotional banner or ad creative.
• Do not add taglines, screenshots, pricing, calls to action, or extra marketing copy inside the logo file.
• Only submit logos, trademarks, mascots, or brand assets that you are authorized to display.

Keep Words to a Minimum

• Hero images should be primarily visual in nature, with very limited text.
• Acceptable use of words includes your listing or company name or a short tagline (5 to 7 words maximum).
• Images that are filled with sales pitches, feature lists, discount offers, or marketing copy will not be permitted.

Focus on Visual Appeal

• Use clean, professional, and eye-catching visuals that reflect your brand and offering.
• Stock photos, screenshots, or illustrations are welcome, provided they are high-quality and free of excessive text overlays.
• Visuals should enhance understanding of your software or service, not overwhelm the viewer.

Technical Requirements

• Size: Images must be 1200px x 630px.
• Format: JPG, JPEG, PNG, or WEBP (all images will be converted to WEBP to optimize performance).
• Size: Maximum of 30MB.
• Safe area: A 63px bleed exists around the edge of the image that may be cut off in certain circumstances (such as transitions or hover states). Keep important content well inside this margin.

Prohibited Content in Hero Images

• Word-heavy designs, including slides or banners copied directly from sales decks.
• Promotions or discounts, such as “50% Off This Month” or “Sign Up Now.”
• Bulleted feature lists or detailed marketing messages.
• Any design that looks more like an advertisement than a product introduction or brand representation.
• Pornographic, sexually explicit, or otherwise inappropriate imagery.
• Images the submitter does not have the legal right to use, including copyrighted or stock images without a proper license.
• Trademarked content (such as logos, mascots, or brand marks) that the submitter is not authorized to display.

Image requirements

• Use high-quality screenshots, product visuals, or service-appropriate imagery that accurately represent the listing.
• Recommended size: 1200 x 675px or larger.
• Preferred aspect ratio: 16:9.
• Accepted formats: PNG, JPG, JPEG, or WEBP.
• Keep files reasonably compressed. Under 2MB is preferred when image quality remains clear.
• Avoid blurry, pixelated, stretched, or heavily compressed images.

Content guidelines

• For software: show real product screens, dashboards, workflows, or feature views.
• For services: use visuals that clarify the offering, such as team photos, process diagrams, or representative work samples where appropriate.
• Use images that help buyers quickly understand what the listing offers.
• Include clean UI screenshots with readable text where possible for software listings.
• Additional images can show key features, integrations, reports, mobile views, or before-and-after workflows for software; for services, examples of deliverables or outcomes may be appropriate.

What to avoid

• Do not use misleading mockups that do not reflect the actual software or service.
• Do not include salesy, pitchy, promotional, or ad-style language in images.
• Avoid excessive marketing text, badges, stickers, or promotional overlays.
• Do not include competitor logos, comparison claims, or any imagery or text that disparages other products or companies.
• Avoid screenshots containing private customer data, PHI, PII, emails, phone numbers, or payment details.
• Do not upload images with watermarks unless they are part of the product branding.

Branding

• Vendor or provider logos are fine, but listing images should primarily showcase the software or service.
• Use brand colors consistently and professionally.
• Keep backgrounds simple and uncluttered.
• If using device mockups for software, make sure the screen remains clearly visible.

Software-only: integrations

• Integration details are managed for software listings and appear on the public product page when applicable.
• Service listings do not include a public integrations section.