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Swell Review 2026: Features, Pricing, Pros & Cons

Swell helps veterinary practices generate more pet owner reviews on Google and Yelp, capture post-visit feedback, and monitor performance across providers and…

Last updated on July 1, 2026

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What is Swell?

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Swell is a comprehensive reputation and feedback management platform designed specifically for veterinary practices, enhancing their operational workflows and client interactions. By automating the collection of client feedback through personalized text-based survey invitations sent after visits, Swell allows practices to gather timely insights on service quality and patient experiences without adding extra workload for staff. This system improves the visibility of clinics on critical review platforms, capturing meaningful feedback that can strengthen client trust and loyalty, ultimately driving appointment volume. The platform provides valuable analytics and reporting tools that consolidate performance data across multiple locations and providers. With these insights, veterinary practice leaders can monitor patient sentiment, compare results through leaderboards, and quickly identify areas for improvement. Furthermore, Swell supports employee feedback initiatives, empowering teams to voice their challenges and contributing to a healthier work environment that can mitigate burnout. By addressing concerns privately before they escalate to public reviews, practices can maintain a strong reputation and foster better relationships with clients. Swell's integration capabilities with existing EHR and PMS systems streamline processes, ensuring that review requests and surveys are triggered automatically based on predetermined criteria. This seamless connection not only saves time but also enhances the overall client experience by enabling prompt responses to inquiries and concerns. Through these features, Swell helps veterinary hospitals improve operational efficiency, enhance medical quality, and ultimately boost revenue capture, creating a holistic environment that benefits both staff and clients alike.
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Swell Pros & Cons

Pros

  • Automates review requests by text after appointments, triggered by appointment type, procedure code, provider, or location
  • Private feedback routing intercepts dissatisfied clients before concerns go public
  • Includes employee experience surveys, anonymous staff NPS and pulse surveys built into the same platform, a feature uncommon in this category
  • Ticketing system automatically routes escalations to the right manager based on feedback content
  • Covers Online Reputation Management, Patient Experience Insights, Employee Experience Insights, and Listings Management in one platform
  • AI agent reads every review, drafts HIPAA-compliant responses in brand voice, and clusters feedback themes by location and provider
  • HIPAA compliant and SOC 2 Type II certified
  • 100+ EHR and PIMS integrations
  • Strong reported outcomes: 5x review volume increase, 4.92 average star rating across client locations
  • Free trial available

Cons

  • Not built specifically for veterinary practices, no dedicated vet PIMS integrations (ezyVet, AVImark, Cornerstone) are listed on the veterinary page
  • No mention of vet-specific logic such as appointment-type exclusions for euthanasia or end-of-life visits
  • Pricing is not publicly listed; custom quotes required
  • Platform depth and multi-location architecture is best suited for vet groups and consolidators, independent single-location practices may find it more than they need
  • Veterinary is one of many healthcare verticals served; the product is not purpose-built for the vet industry

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Company Information

Company Name

Swell

Company Size

51-200 employees

Year Founded

2016

Headquarters

Salt Lake City, UT