MyVetStoreOnline Review 2025: Features, Pricing, Pros & Cons

MyVetStoreOnline (MSVO), offered by Midwest Veterinary Supply, is a clinic-branded online pharmacy and e-commerce store for veterinary practices. It lets you sell prescription medications, preventives, supplements, and therapeutic diets through your own storefront, so clients can order from home while your practice keeps the revenue and the VCPR intact. Orders are processed by a licensed pharmacy under the Midwest umbrella, which handles dispensing, packaging, and delivery. The platform supports home delivery across most product categories, including cold-chain items, and offers recurring shipments so pet owners can set a schedule and never run out. Clients can create accounts, request refills, and track orders, which reduces inbound calls and manual follow-ups for your team. For the practice, MVSO is designed to be turnkey. You get a branded store link for your website, simple promotion tools, and customer support that helps with onboarding, staff training, and day-to-day questions. Many clinics use MVSO to capture pharmacy revenue that might otherwise go to third-party retailers, improve compliance on long-term medications and diets, and offer a convenient, modern buying experience that strengthens loyalty. In short, MVSO gives veterinary practices a ready-to-run online store, reliable fulfillment, and client-friendly features like autoship and home delivery, all under the clinic’s brand.