If you've ever tried to evaluate or purchase a software product for your veterinary hospital, you know how painful the process can be.
You're busy. Your techs are juggling patients. Your front desk is on fire. The last thing anyone has time for is a 45-minute sales demo just to figure out if a product does the one thing you're looking for. And yet, that’s exactly what most veterinary SaaS companies require.
The Problem
Let’s call it what it is: the way veterinary software is sold is broken.
Instead of transparent pricing, you get “contact sales.” Instead of screenshots or walkthroughs, you get a PDF brochure. And if you’re just trying to get a sense of how the product works or whether it fits your workflow? Good luck. You’ll probably end up stuck on a sales call, only to realize 20 minutes in that the software isn’t even close to what you need.
Meanwhile, your inbox fills up with follow-ups from sales reps. Calls. Calendar invites. LinkedIn messages. All because you clicked a “Request Demo” button to learn a little more.
Veterinary professionals didn’t sign up to be software buyers. But somehow, they’ve been put in the middle of an outdated sales model that makes it harder—not easier—to make good decisions.
What Should Be Different?
Imagine a world where you could:
Watch a 2-minute product walkthrough before talking to anyone
Compare software products side by side
See screenshots and real pricing without submitting your email
Know exactly what you’re getting before you schedule a call
This isn’t just a wishlist. It’s what modern B2B software buyers expect in every other industry. It’s time we brought that same transparency and ease to veterinary software.
A Better Way Forward
At Vetforms, we believe veterinary professionals deserve better.
We're building a free and open veterinary software marketplace—one that puts the buyer in control. No sales pressure. No mystery pricing. Just clear, useful information to help you make the right choice for your hospital.
Because when the software buying process is simpler, veterinary teams can spend less time on sales calls and more time doing what they do best: caring for animals and clients.
Adam Wysocki
Contributor